Search Engine Optimization Consultant | Alva Commerce · Part-time

• Develop and Implement SEO Strategies: Crafted and executed comprehensive SEO strategies that drive organic growth and enhance online visibility.
• SEO Team Management: Led a team of SEO specialists, providing guidance, training, and performance management to ensure consistent results.
• Keyword Research and Content Guidance: Conducted extensive keyword research to inform and guide content teams in producing SEO-friendly material.
• Technical SEO Analysis: Identified and resolved technical SEO issues, implementing solutions to improve website performance and search rankings.
• Content and Landing Page Optimization: Enhanced website content, landing pages, and paid search copy to maximize relevance and effectiveness.
• Stay Updated on SEO Trends: Continuously monitored the latest SEO and integrated marketing trends to keep strategies current and effective.
• Data Analysis and ROI Optimization: Collected and analyzed data, identifying trends and insights to maximize return on investment (ROI) from SEO efforts.
• Website Analytics Monitoring: Tracked, reported, and analyzed website analytics to measure performance and inform decision-making.
• Search Engine Marketing Optimization: Optimized copy and landing pages specifically for search engine marketing, ensuring alignment with overall SEO goals.
• Keyword Discovery and Optimization: Conducted ongoing keyword discovery, expansion, and optimization to capture new opportunities and improve rankings.
• SEO Recommendations Implementation: Researched and implemented actionable SEO recommendations to enhance site performance.
• Competitor Link Analysis: Analyzed competitor advertising links to identify opportunities and threats, informing competitive SEO strategies.
• Link Building Strategy: Developed and executed effective link-building strategies to increase domain authority and search engine ranking.
• SEO Best Practices in Development: Collaborated with the development team to integrate SEO best practices into newly developed code and site features.
• Content and SEO Integration: Worked closely with editorial and marketing teams to drive SEO initiatives in content creation and programming.
• Website Optimization Recommendations: Recommended changes to website architecture, content, linking, and other factors to improve search engine positioning for target keywords.